Cold creates lake effect snow and thriving tourism
Jan 22, 2026, 4:48 AM CT
Brittney Merlot
Civic Media
Brittney Merlot is Civic Media’s Meteorologist. Wisconsin has it all—from snow squalls to severe storms—and she’s here for all of it. Born and raised in a Chicago suburb, her first forecasting job took her to Duluth and the Northwoods, where Lake Superior sparked a lifelong passion for weather and environmental issues. After moving to the Fox Valley, she saw just how much the Great Lakes shape life across Wisconsin. Now based in Wausau, Brittney is an outdoor enthusiast and truth-seeker. Email her at [email protected].
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Podcast appearances
Mornings with WFHR
Fri Sep 26
Mornings with WFHR
Tue Sep 23
Mornings with WFHR
Mon Sep 22
Mornings with WFHR
Fri Sep 19
